Scope for e-tourism in SMBs

Collated some basic questions to test the feasibility of ICT for SMBs in the Travel & Leisure industry:

• What are the difficulties faced by SMBs in attracting and retaining customers?
• What do they currently do to retain customers?
• What is the impact of no-repeat customers?
• Have they thought of the Internet as a medium to promote their business?
• If yes, how much increase in customers have they recorded?
• If agencies introduced incremental technological advancements to help SMBs, would they consider paying for it? If yes, how much are they willing to pay for such services?
• If no, would they be willing to pay for the service after a demo of minimal cost?
• Are they aware of CRM tools used in the airline industry? Do they think these tools can be applied to their business? If yes, how?
• Are they open to experiment with CRM or DMS tools if these are offered on AMCs or for a premium?